Joe is a graduate and Honorary Professor of Advertising and Promotions from Michigan State University. He is currently completing his Master’s in marketing communications at the University of London. Joe’s successful career as a global creative director took him from Chicago to Hong Kong and Southeast Asia and finally to Europe and the United Kingdom. After guest lecturing for many years, he turned his sights firmly to teaching in 2008, and then programme administration in 2016. Although a US Citizen, Joe has lived in the UK for 30 years.